Clear Channel Outdoor Americas, which has tens of thousands of billboards across the United States, announces it has partnered with several companies, including AT&T, PlaceIQ, and Placed, to track people’s travel patterns and behaviors through their mobile phones.
William Eccleshare, CEO of Clear Channel Outdoor, said “At Clear Channel Outdoor, we take pride in being a company of advertising firsts. We were the first to introduce the public bike scheme; the first to deliver an outdoor digital street furniture network; and the first to run a facial recognition campaign. We have done it once again with Connect as we are the first to roll out this interactive mobile platform on such an international scale.”
Clear Channel Outdoor launches ‘Connect,’ the first global out-of-home mobile interactive advertising platform. Platform will initially reach 175 million consumers monthly across 23 countries on 5 continents — creating the largest network of its kind. 75,000 sites worldwide will be equipped with NFC, QR code and/or SMS capabilities. San Francisco and Washington, D.C. are first U.S. markets to be launched, with more to follow creating the largest network of its kind. 75,000 sites worldwide will be equipped with NFC, QR code and/or SMS capabilities. San Francisco and Washington, D.C. are first U.S. markets to be launched, with more to follow.
Billboard companies are stepping into the digital age, and some billboards have been equipped with small cameras that collect information about the people walking by. source
