From the shoes you wear to the ice cream you eat, politics has found a way to sneak into some of the most mundane aspects of our lives. The new trend of “Woke Capital,” where firms are actively promoting social justice causes, has had many free-marketers scratching their heads at how corporate America has hopped on board this wave of Progressivism.
Ben & Jerry’s has made it a point to virtue signal about the latest leftist hobby horses. It made sure to showcase its progressive credentials through its launch of a resistance-themed ice cream flavor and even went as far as to endorse the Green New Deal.
Woke Capital was also on full display when Nike decided to pull its Betsy Ross flag line of shoes thanks to pressure from former NFL player Colin Kaepernick who viewed the Betsy Ross flag as an image of racism.
A similar trend of political activism gone corporate has popped up when dealing with wedge issues such as gun rights. Companies such as Salesforce stopped doing business with organizations that sell semi-automatic rifles and firearms accessories. Dicks Sporting Goods announced last year that they would stop selling guns to customers under 21 and this Spring, announced that they were going to stop selling guns period at 125 of their stores.
Walmart, the biggest retail store in America will no longer sell so-called assault-rifle ammunition, handgun ammunition, or handguns. In addition they have “politely” asked customers to no longer open carry in the store. They were joined by CVS, Walgreens, Wegmans and Kroger.
Ever since Dick’s Sporting Goods and banks such as Citigroup made business decisions in line with the mainstream media’s push for gun control, some opponents of gun control have debated whether private companies pose a bigger threat to gun rights than government does.
It’s not just gun owners who are experiencing limited shopping choices. Gun rights lobbies like the National Rifle Association have faced opposition from corporate America. Rental car companies like Avis and software companies like Symantec have severed their affiliate programs with the NRA in the wake of the Parkland shooting hysteria.
Most people don’t recognize the implicit threats of state force but Corporations do and they are falling all over themselves to beat the government to the punch when it comes to disassociating with politically maligned groups like gun owners. And for those who haven’t been bitten by the “woke bug” the government is more than happy to drop veiled threats to either ban these businesses or have laws slapped on them. This was on display with the latest social de-platforming scandal.
These “woke” corporations provide cover for control-freak politicians. Instead of having to pass laws for which they can be held accountable during election season, they can just pressure and dare I say, even extort corporations into carrying out their agenda. No controversial laws or regulations necessary — at least for the time being.
What we now see we see now is a corporate leadership that is culturally receptive to social justice culture and a more apathetic consumer base that does not care about the politics of these companies enough to actually revolt against them via the pocketbook.
No matter what the naysayers claim, political correctness and state-linguistic complex are tools of the political establishment in its campaign to legitimize political universalism. Once businesses embrace state-linguistic complex hook, line and sinker, this same behavior will then permeate to other parts of society. The political realm will eventually be one of the last sectors to embrace these trends. This has become apparent with the incoming Congress, which is already proposing a slew of gun control bills ranging from universal gun registration to red flag gun confiscation schemes.
Source: Are Gun Rights the Next Target of Corporate Censorship, SGT Report; Government Won’t Save Us From “Woke” Corporations, Mises Institute